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Transformation and Growth Executive

Expert in blending product, technology, and marketing, adept at leading teams to devise and execute digital strategies that drive transformational growth and profoundly enhance customer experiences. Skilled in managing multimillion-dollar budgets and guiding large teams, consistently achieving significant revenue boosts, process refinement, and global expansion. At the helm of digital transformation, champion personalization and technology enablement, placing each venture at the forefront of customer-centric innovation.

Currently located in Greater Austin, TX.



Mar 2023 - Present



Direct technology strategy and governance at a state and local level, contributing significantly to corporate strategy and technological advancements. Managing a team of 22.

Mar 2022 - Mar 2023

Sr. Product Manager Technical


Led a comprehensive strategy to expand business and technical capabilities for third-party sellers, focusing on certifications that cater to small/diverse business needs in B2B sales. Managed the integration of new technical processes, enabling significant cost and time savings in seller certification.

Jul 2018 - Nov 2021

Vice President, Digital

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Managed a $14M budget and a team of 52, significantly contributing to the growth of a $1B off-premises sales channel through technology and business strategy integration.

Jun 2015 - Jul 2018

Sr. Director, Digital


Managed a $13M budget and a team of 30, leading the business and technical strategy for the launch of new digital channels, including a revamped website and mobile app. Oversaw the implementation of online ordering platforms, significantly enhancing customer experience and driving new revenue streams.

Apr 2013 - Jun 2015

SVP Solutions and Account Management


Led a team of 92, with P&L ownership of $45M, across multiple lines of business within a Fortune 20 telecom client. Managed strategic technology integration and drove significant growth in account value through trusted advisory relationships and innovative solutions management.

Aug 2010 - Apr 2013

Director, Ecommerce Operations


Oversaw operations for a $60M e-commerce platform, focused on increasing conversion rate using  A/B testing, redesigning product detail page,  search tuning, and funnel optimization. Played a key role in launching a new brand to drive sales growth.

Aug 2009 - Aug 2010

Engagement Manager


As Engagement Manager, conducted needs assessments with clients and partners, focusing on social media platform solutions for community engagement and mobile media marketing. Successfully led sales initiatives, resulting in significant incremental opportunities, notably a $2.3 million project with American Express.





Expanded business and technical capabilities globally, achieving an 80% rise in US certified sellers and a 151% increase in sales.



Launched an industry-first personalization enablement campaign, achieving a remarkable 76% conversion rate through a strategic reorder initiative.



Implemented Agile methodology, boosting development throughput by 30% and reducing ticket reopens by 79%.



  • Digital Transformation

  • ECommerce

  • Digital Strategy

  • Privacy Compliance

  • Strategic Leadership

  • Business Process Re-engineering

  • Project Management

  • Product Management

  • Marketing Technology

  • Operational Excellence




(MLS) Cybersecurity Law and Policy, and Risk Management


(BS) Business Management

Meet Cynthia


Q & A

Q & A

Why did you choose your profession?

I wouldn’t say I pursued it, more like the path evolved and I found a way to define it as I saw fit, and ultimately create success with the path I chose.

Who are your greatest influences?

My parents. My dad didn’t have the best childhood but did everything in his power to make sure we did. I get my ambition, drive and work ethic from my dad. My mom didn’t follow the traditional path and neither did I. My mom turned out to be an amazing leader and advocate for her people. She helped me grow my leadership skills.

What tools do you use?

Post-it note stickies, pens, whiteboards, kindness, empathy, and a combined vision. excitement, gratitude, please and thank you, praise, tough love when needed, and making people comfortably uncomfortable.

I’ve used more software tools than you can imagine, but in my experience, if you can’t get there with the basics, it doesn’t matter what tools are used because you won’t get the buy-in. Please and thank you go a long way.

Which recent projects are you proud of?

I’m proud of all of my work for different reasons. The transformational work I did at Moxie, Fridays and Bloomin’ drove significant results for the organizations and most people thought it couldn’t be done. Those are the most satisfying because they create an extra challenge to gain buy-in. The numbers spoke for themselves and demonstrate the power of transformation.

Do you live by any piece of advice or motto?

There are many “Gail-isms” that I use on a regular basis in the workplace.

A VP I once worked for at AOL asked me if I would rather lead the elephant parade or clean up the elephant parade. That phrase has stuck with me and I don’t think it’s that simple. If you’re going to lead the elephant parade, you have responsibility in helping to clean up.

What behavior or personality trait do you most attribute to your success, and why?

Resoluteness = the quality of being strong and determined.

I like challenges. I like to motivate teams around challenges. I like developing people to accomplish what they think can’t be done.

Who inspires you and why?

There are two people. First it was my dad. He had a brain tumor and a stroke before he died.  He had to learn to read again as an adult twice, which he did. Once was so he could read his law books to take the California Baby Bar after all this.

The second is my middle child.  We adopted him at age 2. He had numerous challenges in his early life. We later found out he had autism. When he was 13 he had a seizure in the pool that impacted his cognitive ability. Despite these things and other, he finished high school in a mainstream class, graduated and now attends college.

Interests & Hobbies


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Gail is one of the smartest and yet most grounded individuals that I have ever had the privilege to work with – her ability to break down complex issues and problems and then get a team focused on solving those problems in a positive and collaborative manner is without equal.

Sherif Mityas, President of Brix Holdings

Simply put, Gail is a unicorn. She is equally comfortable directing strategy and digging deep into the details to provide solutions.

Gail is also an incredibly capable leader; she doesn't just tell people what to do, she works with key stakeholders, at all levels, and makes everyone feel like a part of the team.

Our work together was not only successful and profitable, but rewarding at a professional level. The team was highly-focused, and met or exceeded all of our ambitious goals.

Rob Leary, VP of Client Strategy

From creating a strategy, to persuading high level management, building relationships and leading implementations, she is capable of it all. Gail is capable of changing organizations and transform a company into a digital lead business faster than anybody can think. She can identify opportunities and create revenue streams where they did not exist before.

Ana Guzman, Sr. Director Sally Beauty

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